What happened to Prints Charming?.. Nothing but a branding evolution!.. It’s still Brian Geraths’ creative release, just something BRAND NEW for a name!.. More about that here…
I was that high school shutterbug that ran out of classes with access to the darkroom (including TA in photography & yearbook) before my senior year.
My art teacher and I sold the principal on my idea to convert a janitors closet into my own darkroom, and to take it as an art class. Sit in on the concept of each art project, then convert it into something photographic that I could then count as an art credit.
Okay, maybe that’s a tad more than the typical shutterbug, I was, and still am, in my “zone” by wrapping my four-corners-of-perspective around a scene that my clients will want hanging as art in their living room. Custom art, because YOU’RE IN IT!
In 1996 I opened the nations first Prints Charming Photography. It was a clever name/play on words, but over time, it felt more “cute” than creative. All to find a way to NOT use my less-than-marketable surname Geraths (rhymes with carrots - unless you’re in Germany).
After MUCH deliberation over the historic value (nevermind all of those five-star reviews to Prints Charming) June, 2019, STUDIO B was born!